Online Self-Learning Course

Business Bootcamp

Level: Any
Status: OPEN
Access: 12 months*

Student Rating: (read reviews)

(21 customer reviews)

Meet the Business Bootcamp:

The epitome of a photography business bootcamp.



To allow anyone to create a sustainable portrait photography business using any business model, with any sales model, in any country.

You will need:

  • Dedication
  • Enthusiasm
  • An open mind

This photography business bootcamp course is BIG – it contains the same amount of tuition time as a 5-day intensive MBA qualification and involves a lot of implementation and work from your side.

Prepare for that!


Please note: This photography business bootcamp is made up of optional Units that you can pick and choose from depending on your current business stage and success level. The content is delivered in English.


Optional Modules




Info-packed course


Participation Requirements

To be a good fit for this photography business bootcamp course, you will need to:

  • Be ready to build a sustainable photography business
  • Have photographic work of a saleable standard
  • Take your future business seriously
  • Be committed to this process

If you meet all of the above criteria, continue onwards!

If you are not sure that your work is of a saleable standard, consider booking a Portfolio Review One to One with Jess. 

If you’d like to look at Jess’ teaching style before committing to this online course, have a look at our online tutorials.




This short, bonus unit introduces mindset theories and techniques to prepare you mentally for running a small business.




(21 customer reviews)

A chunky unit with around 7 hours of content, this contains everything you would need to start a business in brief.



Pricing for

(13 customer reviews)

Covering different pricing models, from art commissions to package options, this unit is all about nailing your pricing.



Selling for

(1 customer review)

A one-stop masterclass for selling your photographic work in a highly profitable but not-at-all pushy way. Sorted.



Grow with

A marketing masterclass. The first part of this Unit is as large as all of the other Units combined!

Ready for your photography business bootcamp? Click to get your access.

What's covered in the business bootcamp?

Check out the summary of each Unit, plus what is covered, including as standard and optional if you’d like it too.

Although it is tempting to go straight to Unit 5 and focus on getting customers, there is literally no point pouring water into a bucket that has holes in it. Unit 1, 2, 3 and 4 ensure your bucket is ready for that water.

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Unit 1: Mental Preparation

This is a super short mini-course consisting of 6 video lessons. It does have its own optional mini-book (A5, instead of the usual A4).

The Unit covers:

  • Core mentalities for business owners to adopt
  • Mental prep for business owning/runnning life
  • The mantras Jess holds close by every day

Access to this Unit is for a full 12 months.

Unit 2: Business Basics

This is a 7-hour long Unit consisting of 45 individual video lessons focussing on Starting Up Right.

The Unit covers:

  • Basic business theory to provide a solid foundation
  • Customer management, software and processes
  • Financial basics
  • Legal basics
  • Branding basics
  • Forms & branded assets
  • Planning & risk management

This Unit includes:

  • A 2-hour live demonstration of our recommended studio management software
  • A pack of 8 pre-formatted Canva templates for all forms 

This unit is also available with its own supporting Book, a 17,000 word A4-Landscape guide and workbook for completing Unit 2 correctly.

Access to this Unit is for a full 12 months.

Unit 3: Pricing for Profit

This is a concise Unit lasting around 2 hours, consisting of 13 individual video lessons focussing on pricing your photography in a sustainable way (to ensure you can put food on the table, pay the bills and have some cash left over to, you know, enjoy life like a normal person).

The Unit covers:

  • 4 photography business models, including the pros and cons of each
  • 3 photography pricing models, including the pros and cons of each
  • 3 core calculations that you need to pair with the models above to make it sustainable
  • Guided implementation with a recorded live example with Imogen, an equine photographer

This Unit includes:

  • A live walkthrough of pricing with Imogen, including pricing digitals in bundles for increased sales
  • Access to The Pricing Calculator spreadsheet for you to put your numbers in and then go!

This unit is also available with its own supporting Book, a 7,000+ word, 48 page A4-Landscape guide and workbook for completing Unit 3 correctly.

Access to this Unit is for a full 12 months.

Unit 4: Selling for Success

Unit 4 is a one-stop-shop for selling your photography to the clients that you gather over the next unit. Selling for Success is just over 5 hours in length, consisting of 25 individual video lessons mainly focussed around In Person Sales [IPS] (that can be done online too).

The Unit covers:

  • 3 photography sales systems, including the pros and cons of each
  • IPS basics and things you will need to get started, both budget and studio options
  • A full session customer journey constructed to assist with sales volume/value
  • Product selection options and recommendations
  • Sales skills for you, the photographer
  • Price lists – the anatomy, sales psychology and options available
  • The IPS session process, from start to finish
  • Objection handling & online options

This Unit includes:

  • Audio recordings of 2 IPS sessions, 5 years apart
  • The full Q&A from the last time we ran this Unit as a standalone online workshop
  • Supporting IPS resources and links to suppliers

This unit is also available with its own supporting Book, a 12,500 word A4-Landscape guide written to frame all of the above in an easy to navigate format.

Access to this Unit is for a full 12 months. 

Unit 5: Grow with Guts

The first part of this Unit is the same length as all of the other units combined. This Unit is a Marketing Masterclass for photographers who operate in portrait photography markets.

The Unit covers:

  • Marketing theories (building on Unit 2’s foundations)
  • Marketing preparation (building on Unit 2, 3 and 4)
  • 9+ Marketing Campaigns for multiple channels including social, offline and SEO

This Unit includes:

  • A free, designed-by-Jess, Squarespace Website Template
  • Canva templates for printed assets
  • 9+ Campaign Crib Sheet PDFs

This unit is also available with its own supporting Book, a 22,616 word A4-Landscape guide written to frame all of the above in an easy to understand format.

Please note, this Book does not include the Campaign plans, these can be found as PDFs (updated as needed) inside the online lessons.

Access to this Unit is for a full 12 months.

Meet BB.

Business Bootcamp exists because it was asked for, repeatedly. It took almost a year to develop and contains everything required to run a successful photography business.

By successful, I mean that it pays all your bills and leaves you with spending pennies left over to go on holiday with, invest in stocks and shares, buy a hot tub, treat your dog or whatever else you like to do with spare cash.

Business Bootcamp contains 5 Units, you can pick and choose between them or follow the course all the way through (they do interlink!). The process goes a little something like this: 

  • U1: Starting with you and your brain, we prepare mentally for life in business – it isn’t for the feint of heart
  • U2: The work begins. Target markets, business planning, set-up, branding and customer journeys are all mapped out
  • U3: What to charge?! Never fear, this is a straightforward guide to sustainable photography pricing (+ a handy spreadsheet)
  • U4: Scared of sales? Learn the full workflow of in-person sales to NOT be a pushy salesperson, but still make the dollar
  • U5: Time to grow – with the prep work done, let’s fill the bucket with customers. Unit 5 gets this done, properly, for long-term success and sustainability (+ an entire website template)
  • Did I mention each Unit has its own A4 Landscape Book?!

And if that wasn’t enough, if you bundle the Units with their Books, you’ll get an epic 70% off the Books RRP.

Why not join the photographers who are actually making a living from their passion by enrolling in this photography business bootcamp today?

Why me?

If we’ve never met, I’m Jess.

Trusting a stranger with your businesses future is terrifying, so it is probably worth me saying something to help you here. I…

  • run two 6-figure businesses (it wasn’t always like that!)
  • work daily with a whole host of other successful businesses
  • am a fully qualified CIM Strategic Marketer
  • believe that the business of photography is grossly misunderstood
  • think you should earn a fair wage for your work
  • know how to make that happen – seriously.

Photographically, I’m a multi-award-winning international portrait photographer, teach photography things online, via YouTube and this website, and call a wonderful corner of the internet my home, along with our epic community.

Grab your Units:

To secure your access to the business bootcamp lessons, you’ll need to purchase access using the product links in this section. There are options here so take a peek at the choices available.

Remember, this is a self-learning course delivered over video lessons.

You will need an internet connection and all content is delivered in English. To view the terms and condition, please click here.

Access Duration

The access duration for this course is set at 12 months.
Why? Read on…

Access to the lessons is set by default and by design – there is current scientific research displaying a strong correlation between learning deadlines and completion, retention and mastery. Self-management is crucial and even with a busy life or a time-pressured day job, if you prepare for our online courses, you’ll have enough time to complete the sessions plus practical assignments too.

We would recommend taking your time to work through the lessons and practise each topic before moving on but also to schedule in learning time to your diary to ensure you remain committed to working through your enrolled content.

We know this is a hotly debated topic in the online learning world, but for Jess as a science nerd, following the data is vital. So far a grand total of 0.3% of our total student enrolments have 

If at the end of the default access length you feel that you need more time, just send us an email and we’ll sort that as soon as possible – there is no charge for extending however extensions are for 3 months only and can only be applied once.

That being said, you can get lifetime access connected to an MTog membership if you need additional time. If you are an MTog already, you can request to have course access extended at any time, for any reason (you don’t need to tell us). Simply send an email to [email protected] to get the process moving. We’ll action it as fast as possible!


of people don't complete online courses if there is no deadline for access*

* W. Feng, J. Tang, and T. X. Liu, “Understanding dropouts in MOOCs,” Association for the Advancement of Artificial Intelligence, 2019 + J. Reich, “MOOC completion and retention in the context of student intent,” EDUCAUSE Review Online, 2014.

What others said about the Units:




21 reviews for BB: Unit 2 - Business Basics Access

  1. Ayri Niemi (verified owner)

    Let me start by saying I have successfully run 2 of my own businesses prior to meeting Jess. This course has been so helpful for my existing business and is helping me to grow a fantastic new photography based business. I can’t wait for the next unit so that I can create an even more steam lined customer experience. Thank you Jess and team for all your incredibly hard work!

  2. Kat De Laet (verified owner)

    The perfect business bootcamp and kick in the butt to start doing business properly. Jess is an amazing teacher, as always. Highy recommend.

  3. Daniel Abramson (verified owner)

    The step-by-step process made it super easy to follow along. It was detailed and straightforward in putting everything together. I feel confident in moving foward with my business now that I have the foundations in place. As always, Jess’ teaching style, language, examples and explanations are spot on. Thank you Jess, Dan, and team.

  4. Toni Provencher (verified owner)

    I purchased the bootcamp bundle that this unit sure delivers. I began my business concept last year and knew it needed a ton of work. Jess has this magical way of explaining things and giving you the tools and knowledge to implement your visions. Thank you Jess and team for supporting our dreams and helping us to realize them!

  5. Chohee Courtois (verified owner)

    Worth every penny. Such a well-structured course with detailed actionable information.

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Pricing for

13 reviews for BB: Unit 3 - Pricing for Profit Access

  1. gerrit callebaut (verified owner)

    If you want to ad up you numbers and pricing this part is the one to go to. In this unit you can’t go wrong everything makes sence and ad up at the end. Perfectly explained step by step and you feel confidend of you numbers at the finish line. Great work again.

  2. Atina Janssens (verified owner)

    I would highly reccomend this course, actually all of them! Jess explains it in such an understandable way that it all makes sence. I will definetly review my pricing now. Thanks Thattogspot team!

  3. Toni Provencher (verified owner)

    I would recommend this course to anyone working on getting their business started or even if they have one established but are struggling with any aspect. The pricing section is just so helpful and really gave me the confidence in what I was putting out there. Thanks MTOG!

  4. Jessica Buck (verified owner)

    I cannot say anymore than what has already been said! It is so worth every penny and Jess goes through everything – so if you are stuck on your pricing I would have a think about looking at this course!

  5. Kat De Laet (verified owner)

    Very clear, straightforward information. Everything you could ever need when it comes to pricing.

Only logged in customers who have purchased this product may leave a review.



Selling for 

3 reviews for BB: Unit 4 - Selling for Success Access

Only logged in customers who have purchased this product may leave a review.

1 review for BB: Unit 4 - Selling for Success Solo Access

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Grow with

Early days!


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Frequently Asked Questions

About the online course:

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How long do I get access for and can I extend this?

Access to the lessons is set at a specific length of 12 months by default. We would recommend taking your time to work through the lessons and practice each topic before moving on, but schedule time into your week to complete the content.

Extensions are not permitted for this course as standard, but you can get lifetime access connected to an MTog membership if you need additional time.

How is the content delivered? Can I download the videos?

The lessons are delivered as videos that are viewable on any device. All video content is in Ultra HD 4k format, hosted securely away from this website for page speed reasons. The average file size of a lesson on this website is around 10GB and therefore downloading video content is not an option.

Some lessons have supporting downloads which are marked clearly with a large button, as well as a brief description of what you are downloading. These downloads are as small as we can possibly make them. Please be patient, they will transfer!

Can I access the lessons in any order?

The first time you work through the courses, you will need to follow the order provided. This is because the content was created to be delivered in that order, and future lessons will refer to things in previous lessons.

After you have completed a lesson once, you can go back to it at any time, in any order.

The exception to this is Unit 5 – this Unit is free-form so you can pick and choose which lessons to absorb. We would recommend following them in order though if possible.

How is this course different to your YouTube videos?

YouTube is a platform governed by an algorithm, and as such, videos there are planned, constructed, edited and delivered in a specific way. Each video is short, fragmented and covers a teeny topic as quickly as possible with as little information as possible to get the topic explained.

Jess doesn’t cover business topics regularly on YouTube and those that are featured have nowhere near the same level of detail as the units here do.

Do I have to sign up within a specific time-frame?

No – this is not a gated enrolment. You can enrol for the course at any time, though any discount codes are likely to be time-restricted. The deadline for the code, if you have one, will be where you found the code (for example, in an email).

About The Books:

Why does The Book exist?
Why do The Books exist?

The Books for each unit have been created after the incredible feedback on the book that was launched for the Online Advanced Canine Portrait Course. It was so well received that we felt it would be good to also provide a optional Books with each unit for this course too. 

Each book is coloured to match the course Unit and when sat together, act as a box-set for business.

What is in The Books?

The Books contains supporting notes, examples and guides for the online Units. 

They are available for purchase separately, but we think they work best with the course content.

I live in <country>, can I still have a copy of The Books?

Yes of course – we can ship to any country in the world, including Antarctica! So if you are living with the Polar Bears, we can get a Book out to you in less than 10 days.

Why are The Books heavily discounted with the units?

2 reasons. Firstly, the two were created together, so Jess feels that they should be received together. To make this as viable as possible for you, we’ve discounted it heavily if you bundle it with the course lessons. Secondly, if you’re already signing up for the course content, you will have paid for access to the secrets it contains so there is no reason for us to charge you twice for this information – and so we don’t!

Ready to start your photography business bootcamp? Click to get access.