Online Self-Learning Course

Business Bootcamp

Level: Any
Status: OPEN

Student Rating: (read reviews)

(20 customer reviews)

Meet the Business Bootcamp:

The epitome of a photography business course.



To allow anyone to create a sustainable portrait photography business using any business model, with any sales model, in any country.

You will need:

  • Dedication
  • Enthusiasm
  • An open mind

This course is BIG – it contains the same amount of tuition time as a 5-day intensive MBA qualification and involves a lot of implementation and work from your side. Prepare for that!


Please note: This course is made up of optional Units that you can pick and choose from depending on your current business stage and success level. The content is delivered in English.


Optional Modules




Info-packed course


Participation Requirements

To be a good fit for this photography business course, you will need to:

  • Be ready to build a sustainable business
  • Have photographic work of a saleable standard
  • Take your future business seriously
  • Be committed to this process

If you meet all of the above criteria, continue onwards!

If you are not sure that your work is of a saleable standard, consider booking a Portfolio Review One to One with Jess. 




This short, bonus unit introduces mindset theories and techniques to prepare you mentally for running a small business.




(20 customer reviews)

A chunky unit with around 7 hours of content, this contains everything you would need to start a business in brief.



Pricing for

(10 customer reviews)

Covering different pricing models, from art commissions to package options, this unit is all about nailing your pricing.



Selling for

A one-stop masterclass for selling your photographic work in a highly profitable but not-at-all pushy way. Sorted.



Grow with

A marketing masterclass. The first part of this Unit is as large as all of the other Units combined!

Ready? Click to skip to getting your access.

What's covered?

Check out the summary of each Unit, plus what is covered, included as standard and optional if you’d like it too.

Although it is tempting to go straight to Unit 5 and focus on getting customers, there is literally no point pouring water into a bucket that has holes in it. Unit 1, 2, 3 and 4 ensure your bucket is ready for that water.

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Unit 1: Mental Preparation

This is a super short mini-course consisting of 6 video lessons that is packaged as a complimentary option with any other Unit. It does have its own optional mini-book (A5, instead of the usual A4) which is available for free (postage only) when bundled.

The Unit covers:

  • Core mentalities for business owners to adopt
  • Mental prep for business owning/runnning life
  • The mantras Jess holds close by every day

Access to this Unit is for a full 12 months.

Unit 2: Business Basics

This is a 7-hour long Unit consisting of 45 individual video lessons focussing on Starting Up Right.

The Unit covers:

  • Basic business theory to provide a solid foundation
  • Customer management, software and processes
  • Financial basics
  • Legal basics
  • Branding basics
  • Forms & branded assets
  • Planning & risk management

This Unit includes:

  • A 2-hour live demonstration of our recommended studio management software
  • A pack of 8 pre-formatted Canva templates for all forms 

This unit is also available with its own supporting Book, a 17,000 word A4-Landscape guide and workbook for completing Unit 2 correctly.

Access to this Unit is for a full 12 months.

Unit 3: Pricing for Profit

This is a concise Unit lasting around 2 hours, consisting of 13 individual video lessons focussing on pricing your photography in a sustainable way (to ensure you can put food on the table, pay the bills and have some cash left over to, you know, enjoy life like a normal person).

The Unit covers:

  • 4 photography business models, including the pros and cons of each
  • 3 photography pricing models, including the pros and cons of each
  • 3 core calculations that you need to pair with the models above to make it sustainable
  • Guided implementation with a recorded live example with Imogen, an equine photographer

This Unit includes:

  • A live walkthrough of pricing with Imogen, including pricing digitals in bundles for increased sales
  • Access to The Pricing Calculator spreadsheet for you to put your numbers in and then go!

This unit is also available with its own supporting Book, a 7,000+ word, 48 page A4-Landscape guide and workbook for completing Unit 3 correctly.

Access to this Unit is for a full 12 months.

Unit 4: Selling for Success

Unit 4 is a one-stop-shop for selling your photography to the clients that you gather over the next unit. Selling for Success is just over 5 hours in length, consisting of 25 individual video lessons mainly focussed around In Person Sales [IPS] (that can be done online too).

The Unit covers:

  • 3 photography sales systems, including the pros and cons of each
  • IPS basics and things you will need to get started, both budget and studio options
  • A full session customer journey constructed to assist with sales volume/value
  • Product selection options and recommendations
  • Sales skills for you, the photographer
  • Price lists – the anatomy, sales psychology and options available
  • The IPS session process, from start to finish
  • Objection handling & online options

This Unit includes:

  • Audio recordings of 2 IPS sessions, 5 years apart
  • The full Q&A from the last time we ran this Unit as a standalone online workshop
  • Supporting IPS resources and links to suppliers

This unit is also available with its own supporting Book, a 12,500 word A4-Landscape guide written to frame all of the above in an easy to navigate format.

Access to this Unit is for a full 12 months. 

Unit 5: Grow with Guts

The first part of this Unit is the same length as all of the other units combined. This Unit is a Marketing Masterclass for photographers who operate in portrait photography markets.

The Unit covers:

  • Marketing theories (building on Unit 2’s foundations)
  • Marketing preparation (building on Unit 2, 3 and 4)
  • 9+ Marketing Campaigns for multiple channels including social, offline and SEO

This Unit includes:

  • A free, designed-by-Jess, Squarespace Website Template
  • Canva templates for printed assets
  • 9+ Campaign Crib Sheet PDFs

This unit is also available with its own supporting Book, a 22,616 word A4-Landscape guide written to frame all of the above in an easy to understand format.

Please note, this Book does not include the Campaign plans, these can be found as PDFs (updated as needed) inside the online lessons.

Access to this Unit is for a full 12 months.

Meet BB.

Business Bootcamp exists because it was asked for, repeatedly. It took almost a year to develop and contains everything required to run a successful photography business.

By successful, I mean that it pays all your bills and leaves you with spending pennies left over to go on holiday with, invest in stocks and shares, buy a hot tub, treat your dog or whatever else you like to do with spare cash.

BB contains 5 Units, you can pick and choose between them or follow the course all the way through (they do interlink!). The process goes like this: 

  • U1: Starting with you and your brain, we prepare mentally for life in business – it isn’t for the feint of heart
  • U2: The work begins. Target markets, business planning, set-up, branding and customer journeys are all mapped out
  • U3: What to charge?! Never fear, this is a straightforward guide to sustainable photography pricing (+ a handy spreadsheet)
  • U4: Scared of sales? Learn the full workflow of in-person sales to NOT be a pushy salesperson, but still make the dollar
  • U5: Time to grow – with the prep work done, let’s fill the bucket with customers. Unit 5 gets this done, properly, for long-term success and sustainability (+ an entire website template)
  • Did I mention each Unit has its own A4 Landscape Book?!

And if that wasn’t enough, if you bundle the Units (in any configuration) you get BIG savings – 20% off online lessons and 70% off Books. 

Why not join the photographers who are actually making a living from their passion by enrolling today?

Why me?

If we’ve never met, I’m Jess.

Trusting a stranger with your businesses future is terrifying, so it is probably worth me saying something to help you here. I…

  • run two 6-figure businesses (it wasn’t always like that!)
  • work daily with a whole host of other successful businesses
  • am a fully qualified CIM Strategic Marketer
  • believe that the business of photography is grossly misunderstood
  • think you should earn a fair wage for your work
  • know how to make that happen – seriously.

Photographically, I’m a multi-award-winning international portrait photographer, teach photography things online, via YouTube and this website, and call a wonderful corner of the internet my home, along with our epic community.

Grab your Units:

To secure your access to the lessons, you’ll need to purchase access using the product link in this section. There are options so take a peek at the choices available. If you bundle the Units together using the Bundle Creator (in the yellow box), you’ll save a a huge percentage on the overall course investment.

Remember, this is a self-learning course delivered over video lessons.

You will need an internet connection and all content is delivered in English. To view the terms and condition, please click here.

Click me…

The Business Bootcamp Bundle Creator

What about individual options?

What others said about the Units:




20 reviews for BB: Unit 2 - Business Basics Access

  1. Kathy Burgess (verified owner)

    Absolutely outstanding course! Jess goes into so much detail in a way that is easy to understand and follow. I would highly recommend this course to anyone either new to business or someone just wanting to further their knowledge. Thank you for such a fantastic course!

  2. Anna van Zwol (verified owner)

    This course is invaluable for anyone thinking of or currently in the process of starting up their own photography business! The units are put together so well and deliver all the theory and information in a way that it is easy to understand – and always with a caring and personal touch from Jess!

  3. Tatiana Ortiz (verified owner)

    I found this course so helpful! The content was just what I needed to get me going in the right direction. It was well-thought-out. It felt genuine, heartfelt, and honest. I can’t wait to complete her other courses. Thank you Jess!

  4. gerrit callebaut (verified owner)

    A perfect bootcamp that even if you are still in your early stages or beyond, you should not miss this one.
    In no time you will feel more confident in what you do and learn from this business bootcamp.
    The perfect explanation, the right tips, the right links and so on. and if in doubt, this bootcamp is worth every penny. Looking forward to the rest

  5. SUSAN TAIT (verified owner)

    I’m so pleased I signed up for the Business Bootcamp. Jess gives so much valuable information away in this course and I can’t wait to put all I have learnt in to practice

  6. Steve Cole (verified owner)

    This course is just great. It goes through everything you could possibly need to know about setting up a business, and even provides really handy extras to get you started. Best money ever spent (business wise)

  7. Atina Janssens (verified owner)

    This course is great! It might be my best investment up to now. It is of a major value. Jess is not just a great photographer, she is a great coach as well.

  8. Jessica Buck (verified owner)

    Honestly, Jess is a great teacher and this is a great start if you want to really make this photography business a thing! You won’t regret it!

  9. Jamie Tempest (verified owner)

    This really does cover everything you need for starting your business. Whether you are just launching your business or need the assurance you haven’t missed anything in the beginnings of your business this course can help you!

  10. Steven Hitchman (verified owner)

    WOW- What a lot to take in and makes you think about your business. I was not sure about doing course due to cost.. its a good investment, trust me.

  11. Michelle StCyr (verified owner)

    As a current business owner, I learned so much from Jessica to implement now and also use her lesson(s) while building my pet photography business. I definitely recommend the course, it is well worth the investment.

  12. Ayri Niemi (verified owner)

    Let me start by saying I have successfully run 2 of my own businesses prior to meeting Jess. This course has been so helpful for my existing business and is helping me to grow a fantastic new photography based business. I can’t wait for the next unit so that I can create an even more steam lined customer experience. Thank you Jess and team for all your incredibly hard work!

  13. Kat De Laet (verified owner)

    The perfect business bootcamp and kick in the butt to start doing business properly. Jess is an amazing teacher, as always. Highy recommend.

  14. Daniel Abramson (verified owner)

    The step-by-step process made it super easy to follow along. It was detailed and straightforward in putting everything together. I feel confident in moving foward with my business now that I have the foundations in place. As always, Jess’ teaching style, language, examples and explanations are spot on. Thank you Jess, Dan, and team.

  15. Toni Provencher (verified owner)

    I purchased the bootcamp bundle that this unit sure delivers. I began my business concept last year and knew it needed a ton of work. Jess has this magical way of explaining things and giving you the tools and knowledge to implement your visions. Thank you Jess and team for supporting our dreams and helping us to realize them!

  16. Chohee Courtois (verified owner)

    Worth every penny. Such a well-structured course with detailed actionable information.

  17. Cindy Van osch (verified owner)

    Very clear and helpful course to start or improve your business.

  18. Emma Siddons (verified owner)

    Great introduction to starting up your business on the right foot. Easy to understand and pitched t the right level for someone who has no prior knowledge of business – and is keen to get up and running with minimal fuss!

  19. Nika Kuplenk (verified owner)

    As a complete business novice, this course is for me invaluable. There is a lot of work to be done, but Jess gives clear instructions and whenever possible helps out a ton with her templates. The course covers from A to Z how to start a succesful business and I can’t wait to put everything learned into practice!

  20. Gemma Burden (verified owner)

    This course has been amazing, giving me all of the information I need to get my photography business started. You don’t need to have any prior knowledge to get started, and I would highly recommend it to anyone wanting to start a business of their own.

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Pricing for

10 reviews for BB: Unit 3 - Pricing for Profit Access

  1. Kathy Burgess (verified owner)

    Excellent from start to finish. Jess explains everything really well and takes the time to make sure each topic is covered thoroughly. Would highly recommend this course.

  2. SUSAN TAIT (verified owner)

    Absolutely fantastic. For me this was a totally different way to look at my pricing. Jess explains things clearly and the spreadsheet she includes makes all the difference. It was so easy to follow and has given me the confidence to use these prices that I have now set. Would highly recommend this course.

  3. Steve Cole (verified owner)

    This is such an informative module within the Business Bootcamp Course. Jess explains things in a way that is easy to understand, which really helps. I would highly recommend this course to anyone seriously looking at making photography their chosen business

  4. gerrit callebaut (verified owner)

    If you want to ad up you numbers and pricing this part is the one to go to. In this unit you can’t go wrong everything makes sence and ad up at the end. Perfectly explained step by step and you feel confidend of you numbers at the finish line. Great work again.

  5. Atina Janssens (verified owner)

    I would highly reccomend this course, actually all of them! Jess explains it in such an understandable way that it all makes sence. I will definetly review my pricing now. Thanks Thattogspot team!

  6. Toni Provencher (verified owner)

    I would recommend this course to anyone working on getting their business started or even if they have one established but are struggling with any aspect. The pricing section is just so helpful and really gave me the confidence in what I was putting out there. Thanks MTOG!

  7. Jessica Buck (verified owner)

    I cannot say anymore than what has already been said! It is so worth every penny and Jess goes through everything – so if you are stuck on your pricing I would have a think about looking at this course!

  8. Kat De Laet (verified owner)

    Very clear, straightforward information. Everything you could ever need when it comes to pricing.

  9. Gemma Burden (verified owner)

    This course has been worth every penny and I highly recommend it. Everything is explained simply and clearly, and if I hadn’t completed it there is absolutely no way that I would have priced my work sustainably. The pricing calculator is amazing and saved me so much time in working out my package prices

  10. Nika Kuplenk (verified owner)

    Like every other course from Jess, I loved this unit from start to finish. Very easy to understand it covers from A to Z everything one needs to consider when setting up the prices. To put the cherry on top, the included calculator works amazingly and it is so straighforward and easy to use, that it could be called “Pricing for dummies” ????

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Selling for 


Only logged in customers who have purchased this product may leave a review.


Only logged in customers who have purchased this product may leave a review.



Grow with

Early days!

Frequently Asked Questions

About the online course:

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How long do I get access for and can I extend this?

Access to the lessons is set at a specific length of 12 months by default. We would recommend taking your time to work through the lessons and practice each topic before moving on, but schedule time into your week to complete the content.

Extensions are not permitted for this course as standard, but you can get lifetime access connected to an MTog membership if you need additional time.

How is the content delivered? Can I download the videos?

The lessons are delivered as videos that are viewable on any device. All video content is in Ultra HD 4k format, hosted securely away from this website for page speed reasons. The average file size of a lesson on this website is around 10GB and therefore downloading video content is not an option.

Some lessons have supporting downloads which are marked clearly with a large button, as well as a brief description of what you are downloading. These downloads are as small as we can possibly make them. Please be patient, they will transfer!

Can I access the lessons in any order?

The first time you work through the courses, you will need to follow the order provided. This is because the content was created to be delivered in that order, and future lessons will refer to things in previous lessons.

After you have completed a lesson once, you can go back to it at any time, in any order.

The exception to this is Unit 5 – this Unit is free-form so you can pick and choose which lessons to absorb. We would recommend following them in order though if possible.

How is this course different to your YouTube videos?

YouTube is a platform governed by an algorithm, and as such, videos there are planned, constructed, edited and delivered in a specific way. Each video is short, fragmented and covers a teeny topic as quickly as possible with as little information as possible to get the topic explained.

Jess doesn’t cover business topics regularly on YouTube and those that are featured have nowhere near the same level of detail as the units here do.

Do I have to sign up within a specific time-frame?

No – this is not a gated enrolment. You can enrol for the course at any time, though any discount codes are likely to be time-restricted. The deadline for the code, if you have one, will be where you found the code (for example, in an email).

About The Books:

Why does The Book exist?
Why do The Books exist?

The Books for each unit have been created after the incredible feedback on the book that was launched for the Online Advanced Canine Portrait Course. It was so well received that we felt it would be good to also provide a optional Books with each unit for this course too. 

Each book is coloured to match the course Unit and when sat together, act as a box-set for business.

What is in The Books?

The Books contains supporting notes, examples and guides for the online Units. 

They are available for purchase separately, but we think they work best with the course content.

I live in <country>, can I still have a copy of The Books?

Yes of course – we can ship to any country in the world, including Antarctica! So if you are living with the Polar Bears, we can get a Book out to you in less than 10 days.

Why are The Books heavily discounted with the units?

2 reasons. Firstly, the two were created together, so Jess feels that they should be received together. To make this as viable as possible for you, we’ve discounted it heavily if you bundle it with the course lessons. Secondly, if you’re already signing up for the course content, you will have paid for access to the secrets it contains so there is no reason for us to charge you twice for this information – and so we don’t!

Ready? Click to go up to getting your access.