Online Self-Learning Course

Business Bootcamp

Level: Any
Status: OPEN
Access: 12 months*

Student Rating: (read reviews)

(21 customer reviews)

Meet the Business Bootcamp:

The epitome of a photography business bootcamp.



To allow anyone to create a sustainable portrait photography business using any business model, with any sales model, in any country.

You will need:

  • Dedication
  • Enthusiasm
  • An open mind

This photography business bootcamp course is BIG – it contains the same amount of tuition time as a 5-day intensive MBA qualification and involves a lot of implementation and work from your side.

Prepare for that!


Please note: This photography business bootcamp is made up of optional Units that you can pick and choose from depending on your current business stage and success level. The content is delivered in English.


Optional Modules




Info-packed course


Participation Requirements

To be a good fit for this photography business bootcamp course, you will need to:

  • Be ready to build a sustainable photography business
  • Have photographic work of a saleable standard
  • Take your future business seriously
  • Be committed to this process

If you meet all of the above criteria, continue onwards!

If you are not sure that your work is of a saleable standard, consider booking a Portfolio Review One to One with Jess. 

If you’d like to look at Jess’ teaching style before committing to this online course, have a look at our online tutorials.




This short, bonus unit introduces mindset theories and techniques to prepare you mentally for running a small business.




(21 customer reviews)

A chunky unit with around 7 hours of content, this contains everything you would need to start a business in brief.



Pricing for

(14 customer reviews)

Covering different pricing models, from art commissions to package options, this unit is all about nailing your pricing.



Selling for

(1 customer review)

A one-stop masterclass for selling your photographic work in a highly profitable but not-at-all pushy way. Sorted.



Grow with

A marketing masterclass. The first part of this Unit is as large as all of the other Units combined!

Ready for your photography business bootcamp? Click to get your access.

What's covered in the business bootcamp?

Check out the summary of each Unit, plus what is covered, including as standard and optional if you’d like it too.

Although it is tempting to go straight to Unit 5 and focus on getting customers, there is literally no point pouring water into a bucket that has holes in it. Unit 1, 2, 3 and 4 ensure your bucket is ready for that water.

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Unit 1: Mental Preparation

This is a super short mini-course consisting of 6 video lessons. It does have an optional mini-book (A5, instead of the usual A4).

The Unit covers:

  • Core mentalities for business owners to adopt
  • Mental prep for business owning/running life
  • The mantras Jess holds close by every day

Access to this Unit is for a full 12 months.

Unit 2: Business Basics

This is a 7-hour long Unit consisting of 45 individual video lessons focussing on Starting Up Right.

The Unit covers:

  • Basic business theory to provide a solid foundation
  • Customer management, software and processes
  • Financial basics
  • Legal basics
  • Branding basics
  • Forms & branded assets
  • Planning & risk management

This Unit includes:

  • A 2-hour live demonstration of our recommended studio management software
  • A pack of 8 pre-formatted Canva templates for all forms 

This unit is also available with its own supporting Book, a 17,000 word A4-Landscape guide and workbook for completing Unit 2 correctly.

Access to this Unit is for a full 12 months.

Unit 3: Pricing for Profit

This is a concise Unit lasting around 2 hours, consisting of 13 individual video lessons focussing on pricing your photography in a sustainable way (to ensure you can put food on the table, pay the bills and have some cash left over to, you know, enjoy life like a normal person).

The Unit covers:

  • 4 photography business models, including the pros and cons of each
  • 3 photography pricing models, including the pros and cons of each
  • 3 core calculations that you need to pair with the models above to make it sustainable
  • Guided implementation with a recorded live example with Imogen, an equine photographer

This Unit includes:

  • A live walkthrough of pricing with Imogen, including pricing digitals in bundles for increased sales
  • Access to The Pricing Calculator spreadsheet for you to put your numbers in and then go!

This unit is also available with its own supporting Book, a 7,000+ word, 48 page A4-Landscape guide and workbook for completing Unit 3 correctly.

Access to this Unit is for a full 12 months.

Unit 4: Selling for Success

Unit 4 is a one-stop-shop for selling your photography to the clients that you gather over the next unit. Selling for Success is just over 5 hours in length, consisting of 25 individual video lessons mainly focussed around In Person Sales [IPS] (that can be done online too).

The Unit covers:

  • 3 photography sales systems, including the pros and cons of each
  • IPS basics and things you will need to get started, both budget and studio options
  • A full session customer journey constructed to assist with sales volume/value
  • Product selection options and recommendations
  • Sales skills for you, the photographer
  • Price lists – the anatomy, sales psychology and options available
  • The IPS session process, from start to finish
  • Objection handling & online options

This Unit includes:

  • Audio recordings of 2 IPS sessions, 5 years apart
  • The full Q&A from the last time we ran this Unit as a standalone online workshop
  • Supporting IPS resources and links to suppliers

This unit is also available with its own supporting Book, a 12,500 word A4-Landscape guide written to frame all of the above in an easy to navigate format.

Access to this Unit is for a full 12 months. 

Unit 5: Grow with Guts

The first part of this Unit is the same length as all of the other units combined. This Unit is a Marketing Masterclass for photographers who operate in portrait photography markets.

The Unit covers:

  • Marketing theories (building on Unit 2’s foundations)
  • Marketing preparation (building on Units 2, 3 and 4)
  • 9+ Marketing Campaigns for multiple channels including social, offline and SEO

This Unit includes:

  • A free, designed-by-Jess, Squarespace Website Template
  • Canva templates for printed assets
  • 9+ Campaign Crib Sheet PDFs

This unit is also available with its own supporting Book, a 22,616-word A4-Landscape guide written to frame all of the above in an easy-to-understand format.

Please note, this Book does not include the Campaign plans, these can be found as PDFs (updated as needed) inside the online lessons.

Access to this Unit is for a full 12 months.

Meet BB.

Business Bootcamp exists because it was asked for, repeatedly. It took almost a year to develop and contains everything required to run a successful photography business.

By successful, I mean that it pays all your bills and leaves you with spending pennies left over to go on holiday with, invest in stocks and shares, buy a hot tub, treat your dog or whatever else you like to do with spare cash.

Business Bootcamp contains 5 Units, you can pick and choose between them or follow the course all the way through (they do interlink!). The process goes a little something like this: 

  • U1: Starting with you and your brain, we prepare mentally for life in business – it isn’t for the faint of heart
  • U2: The work begins. Target markets, business planning, set-up, branding and customer journeys are all mapped out
  • U3: What to charge?! Never fear, this is a straightforward guide to sustainable photography pricing (+ a handy spreadsheet)
  • U4: Scared of sales? Learn the full workflow of in-person sales to NOT be a pushy salesperson, but still, make the dollar
  • U5: Time to grow – with the prep work done, let’s fill the bucket with customers. Unit 5 gets this done, properly, for long-term success and sustainability (+ an entire website template)
  • Did I mention each Unit has its own A4 Landscape Book?!

And if that wasn’t enough, if you bundle the Units with their Books, you’ll get an epic 70% off the Books’ RRP.

Why not join the photographers who are actually making a living from their passion by enrolling in this photography business bootcamp today?

Why me?

If we’ve never met, I’m Jess.

Trusting a stranger with your businesses future is terrifying, so it is probably worth me saying something to help you here. I…

  • run two 6-figure businesses (it wasn’t always like that!)
  • work daily with a whole host of other successful businesses
  • am a fully qualified CIM Strategic Marketer
  • believe that the business of photography is grossly misunderstood
  • think you should earn a fair wage for your work
  • know how to make that happen – seriously.

Photographically, I’m a multi-award-winning international portrait photographer, teach photography things online, via YouTube and this website, and call a wonderful corner of the internet my home, along with our epic community.

Grab your Units:

To secure your access to the business bootcamp lessons, you’ll need to purchase access using the product links in this section. There are options here so take a peek at the choices available.

Remember, this is a self-learning course delivered over video lessons.

You will need an internet connection and all content is delivered in English. To view the terms and condition, please click here.

Access Duration

The access duration for this course is set at 12 months.
Why? Read on…

Access to the lessons is set by default and by design – there is current scientific research displaying a strong correlation between learning deadlines and completion, retention and mastery. Self-management is crucial and even with a busy life or a time-pressured day job, if you prepare for our online courses, you’ll have enough time to complete the sessions plus practical assignments too.

We would recommend taking your time to work through the lessons and practise each topic before moving on but also to schedule learning time in your diary to ensure you remain committed to working through your enrolled content.

We know this is a hotly debated topic in the online learning world, but for Jess as a science nerd, following the data is vital. So far a grand total of 0.3% of our total student enrolments have got stuck on the access length. We’re here to help though, so read on…

If at the end of the default access length, you feel that you need more time, just send us an email and we’ll sort that out as soon as possible – there is no charge for extending however extensions are for 3 months only and can only be applied once.

That being said, you can get lifetime access connected to an MTog membership if you need additional time. If you are an MTog already, you can request to have course access extended at any time, for any reason (you don’t need to tell us). Simply send an email to [email protected] to get the process moving. We’ll action it as fast as possible!


of people don't complete online courses if there is no deadline for access*

* W. Feng, J. Tang, and T. X. Liu, “Understanding dropouts in MOOCs,” Association for the Advancement of Artificial Intelligence, 2019 + J. Reich, “MOOC completion and retention in the context of student intent,” EDUCAUSE Review Online, 2014.

What others said about the Units:




21 reviews for BB: Unit 2 - Business Basics Access

  1. Cindy Van osch (verified owner)

    Very clear and helpful course to start or improve your business.

  2. Emma Siddons (verified owner)

    Great introduction to starting up your business on the right foot. Easy to understand and pitched t the right level for someone who has no prior knowledge of business – and is keen to get up and running with minimal fuss!

  3. Nika Kuplenk (verified owner)

    As a complete business novice, this course is for me invaluable. There is a lot of work to be done, but Jess gives clear instructions and whenever possible helps out a ton with her templates. The course covers from A to Z how to start a succesful business and I can’t wait to put everything learned into practice!

  4. Gemma Burden (verified owner)

    This course has been amazing, giving me all of the information I need to get my photography business started. You don’t need to have any prior knowledge to get started, and I would highly recommend it to anyone wanting to start a business of their own.

  5. Melissa Hoogendoorn (verified owner)

    Amazing course, it gives you a lot of information to think about and implement in your own business your way. I highly recommend it to other people!

Only logged in customers who have purchased this product may leave a review.



Pricing for

14 reviews for BB: Unit 3 - Pricing for Profit Access

  1. Nika Kuplenk (verified owner)

    Like every other course from Jess, I loved this unit from start to finish. Very easy to understand it covers from A to Z everything one needs to consider when setting up the prices. To put the cherry on top, the included calculator works amazingly and it is so straighforward and easy to use, that it could be called “Pricing for dummies” ????

  2. Tricia Charles (verified owner)

    So much valuable information in this course! My favorite thing is the pricing calculator! This course has helped me evaluate my current business pricing and value and I’m so grateful for this course.

  3. Annabel Richman (verified owner)

    Great course for simplifying what might seem a minefield to think about. An exciting module with a super useful spreadsheet! I feel organised now!

  4. Finlay McNally (verified owner)

    loved this course i am dyslexic so i can sometimes struggle to process Information, this course is simple for me to understand and helped me MASSIVELY when it came to figuring out what to charge my customers

  5. Brittany Callahan (verified owner)

    Wow – I cannot express into words how amazing and HELPFUL this course is. I went into this, as someone who is new to offering photography to the public, without an idea on what to do, what collections to offer, how to price what I do offer. After the course, I feel so confident in what I am going to charge to make sure my business is sustainable. Thank you so much Jess, Dan, and team.

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Selling for 

4 reviews for BB: Unit 4 - Selling for Success Access

  1. Tricia Charles (verified owner)

    This is one of the most valuable courses I’ve taken so far! If you struggle with selling your services/work, look no further. This course is so incredible well laid out and easy to follow. The psychology behind IPS is revealed and I can’t wait to put this into my business practice. I highly recommend this course!

  2. Annabel Richman (verified owner)

    Jess delivers this unit in such a relatable and friendly manner. The course has a clear structure, consolidating previous units and giving clear rationale for the process of selling. I feel much more confident for moving forwards with my business. Thanks Jess!

  3. Finlay McNally (verified owner)

    Taking this course was definitely a no brainier for me. I struggled to have the confidence in changing how a ran my business, i knew that i wanted to do In Person Sales Sessions but had no idea where to start or what to even say to my customers!
    i can now proudly say i have booked my first IPS session with one of my customers and i am confident that i know what i am doing!

    Thanks Jess and Team

  4. Brittany Callahan (verified owner)

    Wow. It is hard to express the amount of knowledge in this unit. Are you like me and you’ve never done an IPS session and you’re really not sure what they’re about? You need this unit. You really get hit by the impact IPS has for a client. There’s no way I can do online galleries ever again. Do yourself a favor – get this course.

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1 review for BB: Unit 4 - Selling for Success Solo Access

  1. Toni Provencher (verified owner)

    This unit was so extremely helpful. I learned so many new things, and also helped to confirm I was doing some things right already. Once again, amazing work Jess! Thank you for your help.

Only logged in customers who have purchased this product may leave a review.



Grow with

Early days!


Only logged in customers who have purchased this product may leave a review.

Frequently Asked Questions

About the online course:

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How long do I get access for and can I extend this?

Access to the lessons is set at a specific length of 12 months by default. We would recommend taking your time to work through the lessons and practice each topic before moving on, but schedule time into your week to complete the content.

Extensions are not permitted for this course as standard, but you can get lifetime access connected to an MTog membership if you need additional time.

How is the content delivered? Can I download the videos?

The lessons are delivered as videos that are viewable on any device. All video content is in Ultra HD 4k format, hosted securely away from this website for page speed reasons. The average file size of a lesson on this website is around 10GB and therefore downloading video content is not an option.

Some lessons have supporting downloads which are marked clearly with a large button, as well as a brief description of what you are downloading. These downloads are as small as we can make them. Please be patient, they will transfer!

Can I access the lessons in any order?

The first time you work through the courses, you will need to follow the order provided. This is because the content was created to be delivered in that order, and future lessons will refer to things in previous lessons.

After you have completed a lesson once, you can go back to it at any time, in any order.

The exception to this is Unit 5 – this Unit is free-form so you can pick and choose which lessons to absorb. We would recommend following them in order though if possible.

How is this course different to your YouTube videos?

YouTube is a platform governed by an algorithm, and as such, videos there are planned, constructed, edited and delivered in a specific way. Each video is short, fragmented and covers a teeny topic as quickly as possible with as little information as possible to get the topic explained.

Jess doesn’t cover business topics regularly on YouTube and those that are featured have nowhere near the same level of detail as the units here do.

Do I have to sign up within a specific time frame?

No – this is not a gated enrolment. You can enrol for the course at any time, though any discount codes are likely to be time-restricted. The deadline for the code, if you have one, will be where you found the code (for example, in an email).

About The Books:

Why does The Book exist?
Why do The Books exist?

The Books for each unit have been created after the incredible feedback on the book that was launched for the Online Advanced Canine Portrait Course. It was so well received that we felt it would be good to also provide optional books with each unit for this course too.

Each book is coloured to match the course Unit and when sat together, acts as a box set for business.

What is in The Books?

The Books contain supporting notes, examples and guides for the online Units.

They are available for purchase separately, but we think they work best with the course content.

I live in <country>, can I still have a copy of The Books?

Yes of course – we can ship to any country in the world, including Antarctica! So if you are living with the Polar Bears, we can get a Book out to you in less than 10 days.

Why are The Books heavily discounted with the units?

2 reasons. Firstly, the two were created together, so Jess feels that they should be received together. To make this as viable as possible for you, we’ve discounted it heavily if you bundle it with the course lessons. Secondly, if you’re already signing up for the course content, you will have paid for access to the secrets it contains so there is no reason for us to charge you twice for this information – and so we don’t!

Ready to start your photography business bootcamp? Click to get access.